Brand Positioning

Brand strategy development is a plan for systematically creating differentiation and consumer appeal by empowering enhanced brand decision-making across and organization.

For Beacon Advisors, brand positioning programs begin with sets of consumer insights upon which companies can build distinct positions in the market based on their value proposition with customers.

To gather insight, we use research protocols offered by sophisticated market research and public opinion polling organizations to determine base line attitudes toward products, services and brand names.  That foundation established, we offer clients strategic paths toward unassailable brand recognition traits and beliefs.

The denouement, of course, is a communication regimen that provides a prism through which every customer interaction can be determined and evaluated coupled with a channel neutral set of message delivery strategies.

The firm’s brand positioning experience includes program development for companies in the food, air transportation, credit card, banking, ingredient and aerospace/defense industries.